Free Essay: Campaign Advertising Though clearly constant in the effort to win the electorate's vote for each candidate, campaign advertising since the 's.
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- Essay on Analysis of an Advertising Campaign
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- Evaluation of an Advertising Campaign Essay Sample | plinantemtila.gq
The child in the photograph has been symbolically used to represent the least immune individual, who would be adversely affected by taking any kind of soft drink.
The advertisement primary seeks to appeal to the emotions of the audiences. Most people find children adorable, primarily because of their helpless state.
A look at the poster draws one to the cuteness of the baby and one finds it interesting that he is taking a soft-drink, something that for a long-time has been known to have adverse effects on the health of babies. However, reading through the accompanying description, the viewer is relieved to know that the company that made the product considered its impact on the health of the child before promoting it.
The agreement across the board is that anything that a mother gives to her child cannot be harmful. Looking for essay on advertising?
Essay on Analysis of an Advertising Campaign
Let's see if we can help you! Individuals become emotionally-interested in the product because the advertisement makes them think that if the mother finds it healthy for her baby, it cannot cause any harm on grown individuals.
The whole market or the country is divided into zones and intensive campaigns are carried out separately, zone by zone. The nature of the potential customers varies from zone to zone and according to technique, language, approach, etc. Instead of dividing the market or the country into zones, the entire market or the country is considered as one area and campaign is carried out on national basis.
Some product or service has a special appeal to a particular section of the community. The campaign is intensified among them.
For example, the demand for luxury goods is confined to the rich class of people. Kentucky Fried Chicken has been known as a darling food company for everybody, if not all the people in the US. All people who are aware of it know that it is the only company where quick, affordable and delicious meals can be found. However, the unceasing and undying desire for the Kentucky food company to provide better service delivery to the society makes them become more of the society oriented than food and profit making oriented.
It has contribute more towards the community than good food.
7Up Advertisement Campaign Essay
Employees of KFC and its restaurants are always involved in many a projects that are of great benefit to the African American community and contribute to both the local and national economy thus leading to the economic empowerment of the community, And therefore I argue that, through the above substantiated point, that Kentucky as a company, has contributed more positively towards the society both in profit and empowerment of the society than other companies which contribute negatively.
Kentucky Fried Chicken has also been able to work with Opportunities Industrialization Center and initiated so many youth training and hiring programs in several inner-city communities across all the states. KFC involving itself in so many projects is no big joke for a company of its caliber. Another program which also ensures that KFC keeps truck of its mission is through provision of food and voluntary services to thousands of projects in the country. I therefore argue that KFC still remains on the truck of its gate.
On the economic impact, KFC restaurants have also been on the forefront ensuring that there is not only better service delivery but also provision of cheaper and delicious foods. Millions of dollars are contribute through taxes which also end up benefiting the local communities. KFC also offers employment to the local people and therefore contributing towards community development. The interesting fact is that all the employees required by each restaurant come from the immediate community and therefore helps empower this communities. KFC, dealing in poultry products, also helps in support of all projects that aim at producing raw materials for their kitchen and they therefore help in strengthening of the community.
Evaluation of an Advertising Campaign Essay Sample | plinantemtila.gq
They buy furniture and other supplies just from the immediate area. Furthermore, KFC has helped in improving security of the immediate area through installation of street lights. Hence its mission of remaining true to the community is still alive. As I have argued above, it is proper to understand that KFC has done a lot to the society more than other companies have done.